REALTY HAUS
Campaign review
Price-improvement campaign · review edition

100 W Leaning Madrone Dr

Now offered at $1,400,000. Bringing a 5.01-acre Legacy Hills property to buyers through Facebook and Instagram, with Google Search proposed as the next channel.

Total budget
$500
combined campaign limit
Asking price
$1.4M
4 beds · 3.5 baths · 3,300 SF
Meta window
10 days
Oct 14–24 · 8 AM Central
Creative mix
3 ads
two single images · one carousel
Current: Meta is active. Google is not launched.
Meta was launched with a $500 shared lifetime budget. The allocation below is proposed; it has not been applied to either platform.
Proposed allocation · subject to spend reviewFor approval
$350Meta · 70%
$150Google · 30%
Meta total allocation
$350
Includes any spend already incurred
Google Search allocation
$150
Proposed · launch date pending
Combined ceiling
$500
No additional budget proposed
Before the budget changes

Keep the total at $500.

1. Check Meta spend

Confirm lifetime spend and remaining schedule first. Under the proposed split, remaining Meta allowance equals $350 minus spend already incurred. If spend exceeds $350, this split needs to be revised.

2. Prepare Google to convert

Confirm the website inquiry reaches the right person in Lofty and records a Google Ads conversion before enabling Google Search. Set the remaining flight and spending controls, then approve the switch.

Meta · Facebook & Instagram

Three creatives. One shared budget.

All three ads are active in the same ad set. These are the approved images and copy read from Ads Manager on October 14.

M01Photo-only
Realty Haus
Realty Haus
@realty.haus · Sponsored
Now offered at $1,400,000. Discover 100 W Leaning Madrone Dr: 5.01 acres in Legacy Hills, Johnson City, with a pool, Hill Country views, barn / RV storage, and a 3,300 SF home with 4 bedrooms and 3.5 baths. Request details or schedule a private showing.
Approved M01 Leaning Madrone creative
REALTY HAUSNow Offered at $1,400,000
StatusActive
DestinationInstant form
BudgetShared ad set
M02Feature image
Realty Haus
Realty Haus
@realty.haus · Sponsored
5.01 acres in Legacy Hills, Johnson City, now offered at $1,400,000. Explore the pool, Hill Country views, and barn / RV storage at 100 W Leaning Madrone Dr. Request property details or schedule a private showing.
Approved M02 Leaning Madrone creative
REALTY HAUSNow Offered at $1,400,000
StatusActive
DestinationInstant form
BudgetShared ad set
M03Six-card carousel
Realty Haus
Realty Haus
@realty.haus · Sponsored
5.01 acres in Legacy Hills, Johnson City, now offered at $1,400,000. Explore the pool, Hill Country views, and barn / RV storage at 100 W Leaning Madrone Dr. Request property details or schedule a private showing.
REALTY HAUS5 Acres in Legacy Hills
StatusActive
DestinationInstant form
BudgetShared ad set
Ad previews are illustrative layouts using the published assets and copy. Actual placement rendering varies. No video ad is included in this campaign.
Google Search · draft for review

Meet buyers already searching.

A focused Search campaign for the property address, Legacy Hills, and Johnson City homes with acreage.

Not launched. Proposed allocation: $150 from the existing $500 total. Keywords, location settings, conversion tracking, dates, and budget controls still require final setup.
Sponsored · Realty Haus
realtyhaus.com/100-w-leaning-madrone-dr

Leaning Madrone — $1.4M | 5.01 Acres in Legacy Hills

Explore 5.01 acres, a pool and barn / RV storage in Johnson City. Request a private tour.

Property Photos   ·   Request a Private Tour

Proposed campaign

Search only. Start with exact and phrase match. Keep Display and Search partners off for the initial test. Final geographic settings and pacing depend on the remaining budget and flight.

Measure inquiries

Send buyers to the property page. Count successful form submissions, verify Lofty delivery and agent ownership, and confirm attribution before launch.

Initial keyword draft

[100 w leaning madrone dr]"leaning madrone""legacy hills homes for sale""johnson city homes with acreage"

Review search volume and costs before finalizing. Exclude irrelevant rental and employment searches; monitor search terms after launch.

Buyer destination

One property. Two inquiry paths.

100 W Leaning Madrone Dr · Johnson City, TX 78636
$1,400,000 · 4 beds · 3.5 baths · 3,300 SF · 5.01 acres

100 W Leaning Madrone Dr

Open the live property page ↗

Meta → instant form

Learn More opens the approved Meta form. Buyers choose “Request a tour” or “Contact agent,” then provide name, email, and phone. The completion screen offers “View Property.”

Google → property page

The proposed search ad links directly to the existing property page, with photos, property details, Anthony’s contact information, and an inquiry form.

Remaining verification
  • Submit a controlled lead test through each channel.
  • Verify the lead appears in Lofty with the correct source and property.
  • Confirm Anthony receives the inquiry and follow-up ownership is correct.
  • Validate Google conversion tracking before Google is enabled.

Meta’s Zapier-to-Lofty automation was enabled. End-to-end delivery and agent assignment still need verification. This overview does not collect leads.