
100 W Leaning Madrone Dr
Now offered at $1,400,000. Bringing a 5.01-acre Legacy Hills property to buyers through Facebook and Instagram, with Google Search proposed as the next channel.
Meta was launched with a $500 shared lifetime budget. The allocation below is proposed; it has not been applied to either platform.
Keep the total at $500.
1. Check Meta spend
Confirm lifetime spend and remaining schedule first. Under the proposed split, remaining Meta allowance equals $350 minus spend already incurred. If spend exceeds $350, this split needs to be revised.
2. Prepare Google to convert
Confirm the website inquiry reaches the right person in Lofty and records a Google Ads conversion before enabling Google Search. Set the remaining flight and spending controls, then approve the switch.
Three creatives. One shared budget.
All three ads are active in the same ad set. These are the approved images and copy read from Ads Manager on October 14.


Meet buyers already searching.
A focused Search campaign for the property address, Legacy Hills, and Johnson City homes with acreage.
realtyhaus.com/100-w-leaning-madrone-dr
Leaning Madrone — $1.4M | 5.01 Acres in Legacy Hills
Explore 5.01 acres, a pool and barn / RV storage in Johnson City. Request a private tour.
Property Photos · Request a Private Tour
Proposed campaign
Search only. Start with exact and phrase match. Keep Display and Search partners off for the initial test. Final geographic settings and pacing depend on the remaining budget and flight.
Measure inquiries
Send buyers to the property page. Count successful form submissions, verify Lofty delivery and agent ownership, and confirm attribution before launch.
Initial keyword draft
[100 w leaning madrone dr]"leaning madrone""legacy hills homes for sale""johnson city homes with acreage"Review search volume and costs before finalizing. Exclude irrelevant rental and employment searches; monitor search terms after launch.
One property. Two inquiry paths.
100 W Leaning Madrone Dr · Johnson City, TX 78636
$1,400,000 · 4 beds · 3.5 baths · 3,300 SF · 5.01 acres

Meta → instant form
Learn More opens the approved Meta form. Buyers choose “Request a tour” or “Contact agent,” then provide name, email, and phone. The completion screen offers “View Property.”
Google → property page
The proposed search ad links directly to the existing property page, with photos, property details, Anthony’s contact information, and an inquiry form.
- Submit a controlled lead test through each channel.
- Verify the lead appears in Lofty with the correct source and property.
- Confirm Anthony receives the inquiry and follow-up ownership is correct.
- Validate Google conversion tracking before Google is enabled.
Meta’s Zapier-to-Lofty automation was enabled. End-to-end delivery and agent assignment still need verification. This overview does not collect leads.